Why do people remember what they see so much more readily than what they hear?  One recent case study describes the evidently limitless capacity of long-term memory to store concepts in pictures. “Pictures have a direct route to long-term memory, each image storing its own information as a coherent ‘chunk’ or concept.”5 If this is so, then it follows that the more visual content in a presentation, the more memorable the information will be over the long term.  (Full Article Here)

“Condense some daily experience into a glowing symbol, and an audience is electrified.”-Ralph Waldo Emerson

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.”
—Paul Martin Lester, “Syntactic Theory of Visual Communication”